INTRODUCTIon
PRSQ, pronounced “PARSEC” is a unit measurement for astronomical distances in space between stars. Daring to think big, innovate and go beyond defines us.
PRSQ is a general partner in private equity registered with the Korean Financial Supervisory Service. We believe in “Korea Do Better”. Our focus is in Mid-Market segment in Growth Capital, Corporate Buy-Outs and Special Situations in Real Estate Opportunities with focus in creating cross-border engagement between Korean corporates and global partners and markets.
Investment Strategy
Our strategy is focused on mid-market segment in companies with technology and innovation that can expand globally at disciplined entry multiples. We implement envisioned value-add strategies to accelerate and elevate, engaging early on with selected companies on key areas such as funding, business development and strategic planning along-side major shareholders and C-Suite executives to create a value accretive path.
We focus on industries with global opportunities where implementing certain actions can result in compelling strategic value creation, one of which is reshaping management to international caliber levels and implementing international business development efforts.
Value Creation
Value creation initiatives starts with all vested parties being aligned, most importantly, the shareholders and top management. Following that, we identify strategic partners and industry experts who can enhance great value in key opportunities such as in business development, identifying strategic alliances and hiring the right people.
Korean companies tend to have high capabilities in technology and operations but at times fall short of meaningful experience in global markets.
We aim to create unprecedented returns through amalgamation of FINANCE and CREATIVITY. Our team and future professionals will always possess talents beyond financial engineering with passion for creating global synergies driven by entrepreneurial spirits.
CORE
Long-term Commitment
Clear Strategic Objectives
Creative Strategic Drive
Scale to Global Capabilities
Deliver Enduring Impact
Accomplishment
2020
The P**** Golf Club
Buy-side advisory (deal sourcing, price and terms negotiation)
2021
M**** Golf Club
Preliminary bidding for acquisition via SPV fund
2022
RF****
Advisory in business development, investment and division spin-off
2023~
Series B
Audio Tech in 3D Immersive Spatial Surround Sound AI Software
Korean Entertainment Contents
Health Tech ECG Monitoring Solution
Buy-Out or Minority Investment
Korean Beauty Franchise
Korean F&B Franchise
OUR TEAM
Rosen Kim Founding CEO
Founding Partner of PRSQ established in 2020, Kim leads in shaping of the strategy and deal sourcing and is advisory to several Small Mid-Sized firms. She is also a serial investor in startup companies.
Prior to founding PRSQ, she worked at Merrill Lynch Korea as Head of Korea Product for 9 years primarily managing client relationships with large global Long Funds investing in Asia and started her career in Korea as International Equity Sales at Hyundai Securities, currently KB Securities, heading its Global Institutional Desk.
She also worked at Donaldson, Lufkin & Jenrette Institutional Sales Desk and Hambros America, Buy-Side Investment Analyst based in New York City.
Kim holds a Bachelor in Science, Finance from New York University Leonard N. Stern School of Business. Recently her accomplishments include “Women’s Executive Board Member Program” at Ewha University, which promotes Women in Board Representation of Corporations in Korea.
SK Lee Managing Director
SK Lee is a co-founding Board member and is responsible for overseeing strategy and execution of advisory for deal companies. He leads in monitoring of operational and financial performances of potential investments.
Lee brings extensive experience as a leading senior analyst and head of the consumer sector coverage and has been awarded several honorable mentions in Equity publications such as Asia Money and Institutional Investor, during his 20 years at Hyundai Securities. He joins PRSQ from Hanwool Investment Company having served as an investment analyst.
Lee holds a degree in Business Management from Korea University.
TY Kim Analyst
TY Kim is an analyst at PRSQ responsible for data gathering, analyzing financials and contributing strategic thinking to portfolio transactions. He is knowledgeable in accounting, financial analysis, taxation and commercial law and experience in software programming.
TY Kim holds a degree in Business Management, Finance and Accounting from Hongik University.
Hakan Borin Senior Advisor
Hakan brings a long working career in RoK. He has been leading global companies’ subsidiaries for ABB, Alstom, Pilz GmbH and Saab AB. Additionally, he is a supporter of Swedish SME’s business development and investments in Korea, He has sector experience in power generation, automotive, shipbuilding, industrial automation, transmission and defense. Having successfully closed mega deals with government entities as well as building distribution network for industrial components, he has a strong grasp of knowledge in business with Korean corporates and government entities.
SAAB Country Manager
Ebersteinska School
SK Yeo Senior Advisor
Soon Keong’s main area of practice is in private client work which includes representing families in their commercial and corporate interest, real estate investments and succession planning. His involvement spans across various jurisdictions and includes assisting client in the mergers, acquisition, divestment and governance. He also lectures in the areas of Investment and Commercial Law as an associate lecturer with Singapore University of Social Science and RMIT University.
Quahe Woo & Palmer LLC, Director
University of Nottingham
cONTACT US
Office
(07332) 11, Uisadang-daero 1-gil, Daewoo Maison Libre #1406, Yeongdeungpo-gu, Seoul, South Korea.
Fax
+82-2-6335-9410
Write
contact@prsq.group